Chris Brogan of New Marketing Labs discusses how marketers should pay attention to how they develop their social media platforms. Marketers have to get to know the customer more now and can’t ‘jump’ people like advertising does with its ‘push’ marketing. There has to be a relationship through way of more than just paper work and performance measures. There is a lot of opportunity to make appealing content in a personalized way more attuned to the customer and/or client. This can be done by way of blogs, tweets, and comments through way of up-and-coming event news and incentives for participators. There are far numerous routes to go with social media, and it must be done well. There has to be a full presence through way of retaining prospects through relationships and not ‘running’ away when ones’ organization has made a mistake or failure. Simplicity can be key to building a social media site or website, because there doesn’t have to be a bunch of flashes and bangs and can get down to how the company can help you and how can they solve your problem personally. This process takes time to fully incorporate it through a business and requires more time through involvement. This video interested me, because it would be terrible to waste time and money through way of an organization and the marketers incapability of producing critical social media sites for a company.
“The Nuts and Bolts of Social Media” by Deb Orton:
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